From Yves Smith, editor of nakedcapitalism.com:
...Since the day of the Powell Memo (August 23, 1971), well funded right wing interest hired Madison Avenue to devise phrasing and framings to make social safety programs look bad and market activities ever and always virtuous.
Web searches are so crapified that date-range queries don’t work well, plus comparatively little material before about 2000 is on the Internet. Nevertheless, see this 1994 article showing this usage of the word entitlements was already well established:
RIGHTS VERSUS ENTITLEMENTS
A Government Which Knows Its Place Will Shun Entitlements
https://fee.org/articles/rights-versus-entitlements/
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